Fesco Gas Station
UI/UX Design
Overview
The Fresco Gas Station website was redesigned to give the brand a modern, engaging look and feel that better reflects its presence in the Jamaican market. The design focused on creating a visually appealing and user-friendly experience that encourages visitors to explore the brand and its offerings. It also showcased a proposed island-wide campaign, demonstrating how the website could serve as a central platform for promoting Fresco’s campaign and strengthening customer engagement.
Client:
N/A
Year:
2024
Category:
UI/UX
/
Figma
Location:
Kingston, Jamaica
The Challenge
Fesco required a modern website design that could refresh its digital presence while supporting a proposed island-wide campaign. The challenge was to create a cohesive campaign-driven look and feel while clearly presenting the brand’s wide range of services and offerings. The website also needed to provide engaging content areas that would encourage customers to return and interact with the brand.
The Solution
Through Mystique Intgerated Services a website concept was developed using the Shell Global website as a reference for structuring and showcasing Fesco’s diverse services in a clear, modern format. A campaign-focused visual direction was incorporated throughout the design, supported by features such as a Featured Specials section and Events section to highlight promotions, activities, and timely content. The layout was designed to make key information easily accessible while creating opportunities for users to discover more of what Fesco offers.
The Result
The proposed design created a modern, campaign-focused digital experience that made Fesco’s services and offerings easier to explore. Interactive content sections such as Featured Specials and Events provided opportunities to increase customer engagement and support future campaigns and promotions.
